Influencer Trust by Age, Gender and ethnicity

Influencers are now omnipresent across all of social media. Whether it is TikTok, Instagram, Youtube, Twitter or a personal blog, some people have a strong influence on people's buying decisions. We have used our internal data at inbeat, software to find influencers on TikTok and Instagram, to create this infographic. We paired it with Statista data to give it the twist it needed.

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